Have you ever been asked to wash someone else’s car? Maybe your dad, your friend, or even just a co-worker’s? If you really did perform that service for them, compare that wash with the wash you consistently give your own car. Undoubtedly there are a very small portion of individuals out there that are selfless enough to truly care more about others things than their own. For those of you that fit that bill, we commend you and assure you that you are among an elite group. For the rest of us with a selfish tendency or two, the car wash that you give your own vehicle is far superior. There’s no judgment behind cast here, it’s simply human nature. We give more thought and care to those things that we can call ours than we do to the things we cannot.
Instead of saving the punchline for the end, let’s get it over with.
If you have the money to hire an experienced SEO with an excellent track record, that is the right move without question. You are always going to get more attention and a better long-term result by bringing things in-house. We have no data in front of us that proves that at this very moment but we are certain that assumption and statement are backed by data. There are no comparisons for bringing things in-house.
Why would an SEO agency that is always on the hunt for new business, admit that? We are in this for the long haul. We know that short-term money is never exciting and it surely is temporary. It’s more interesting to us to give you correct and truthful information all the time than it is to tell you things that ultimately only benefit us. We believe that what you send out always comes back to you. If our advice means you go and hire someone in-house and we lose the business we were potentially going to get, we are more than okay with that. Ultimately we are going to go down in history as the SEO company that put their own interests and motives aside and truly brought value to their followers and customers.
Hiring an SEO
This topic could and will be a post of its own, but let’s go over a couple of exceptions to the advice we just gave.
Simply hiring someone to do SEO and all your online marketing is not enough. If you make the mistake of hiring the wrong person, even though it’s in-house, you still would have been better off finding an agency. The perks of an agency are you don’t have to provide them with benefits and Christmas bonuses, and firing them isn’t near as personal or painful. The caveat to the advice we’ve given is that you need to know what you are looking for in an SEO. Here at Cotton Tree Media, we stick to hiring young, malleable, and hungry people that show a lot of potential. Due to the fact that we know our stuff and we know what we are looking for, this works for us. We’ve successfully mined some amazing individuals off of college campuses that have paid off tenfold.
One idea you may want to consider when looking to hire an SEO is to hire an agency to find one for you. You will likely be committing to giving the agency a chunk of money for making the arrangement happen, but you greatly mitigate your risk.
Take your time, be humble and ask for second and third opinions on this new hire, and don’t be afraid to spend a little bit of money to get the right person for the job.